Creative direction for your future workplace
Develop 2-3 design concepts through workshops that translate your brand into spatial strategies. Deliverables include mood boards, material palettes, preliminary layouts, and 3D renders—design direction that aligns stakeholders and guides execution from concept to construction.
Our concept development services deliver tangible design materials—visual references, spatial strategies, and budget clarity—that transform abstract vision into executable Singapore office projects.
Collaborative sessions with stakeholders to align vision, functional requirements, and budget parameters before design begins.
Stakeholder Alignment
Facilitate workshops with C-suite and heads to document scope, budget, aesthetics, and success metrics. Create alignment matrix preventing scope creep and disagreements.
User Research
Conduct employee interviews identifying workspace pain points—room shortages, acoustic issues, storage deficits. Document findings informing spatial programming and budgets.
Cultural Assessment
Evaluate culture through interviews and policy review—open-door versus private offices, hierarchy levels. Translate cultural norms into spatial decisions like office allocation.
Curated visual concepts with material palettes, color stories, and spatial references that establish aesthetic direction.
Visual Concepts
Create 2-3 mood boards with curated images showing spatial layouts, furniture styles, material textures. Each board communicates distinct aesthetics for stakeholder selection.
Material Palettes
Curate 8-12 finish samples including flooring, wall finishes, and surface materials. Specify brands, product codes, and approximate costs for budget alignment.
Brand Integration
Translate brand guidelines into spatial applications—brand colors become paint specs, logo geometry informs millwork profiles, values drive material choices.
Strategic frameworks that translate brand guidelines into three-dimensional spatial elements, colors, and material choices.
Brand Translation
Map brand guidelines to spatial elements—Pantone colors to paint specs, typography to wayfinding, logo usage to signage. Create brand application manual contractors reference.
Thematic Development
Develop design narrative unifying spatial decisions—"innovation lab" with exposed systems, or "refined authority" with traditional materials. Theme informs all choices.
Consistency Framework
Create rulebook documenting color palettes, material families, furniture categories, and application guidelines. Framework ensures consistency across all spaces.
Multiple layout scenarios with capacity calculations, adjacency strategies, and spatial allocations for informed decision-making.
Spatial Scenarios
Develop 2-3 layout options—perimeter offices with open plan, all-open activity-based, or neighborhood clusters. Each includes capacity counts, circulation, and cost implications.
Capacity Planning
Calculate workstation counts using Singapore density benchmarks (8-14 sqm per person). Document desk allocations, meeting room quantities, phone booths, and collaboration zones.
Functional Adjacencies
Create matrices ranking department relationships—high, medium, or low proximity. Use bubble diagrams showing optimal team positioning relative to shared resources.
Our Concept Development Process
Collaborative discovery that transforms your vision into design concepts your stakeholders love.
Discovery Workshop
Facilitate collaborative sessions with your teams to understand brand, culture, and functional requirements.
Concept Creation
Develop 2-3 distinct design directions with mood boards, material palettes, and preliminary layouts.
Visualization
Translate chosen concept into 3D renders and design narratives that bring your vision to life.
Documentation
Package final concept materials—renders, boards, specifications—ready for design development phase.
Concept Development FAQs
Common questions about engaging our concept development services in Singapore
